Halfway between Heaven and Earth, you’ll find your Soul Animal.

That otherworldly, mystical, celestial self, inhabited by every single being on this planet. The all powerful energy within us that our human nature so often tries to capture, cage and subdue. Our very essence of being.

But Soul Animals won’t be caged. And now, it’s time to set them free ... Are you The Alchemist, wise and foreboding? Or are you The Tower, a simultaneous totem of destruction and new beginnings? Or are you The Fools, dizzy with joy and childlike wonder? Maybe you’re something else entirely ... read on to find out ...

Every human ritual has a distinct look. We don’t always notice them, but they provide a constancy to the externalisation of our inner lives.


…Our ten characters exist within us already, all we have to do is look inside to find them. These characters are our take on spirit animals - our #SoulAnimal, the representation of who, what and how we can imagine ourselves to be, once we embrace our true souls.

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