Decisions are informed by a clearly designed purpose.

Actions are intensified by meaning.

There is no random act.

Why do you do what you do? 2020’s theme ‘Purpose’ invites each of us to center, to dial into the why behind our actions and the cause behind our movements. Times are wild. Stakes are high.


This theme will be activated by The Temple of Purpose, designed by Burning Man Temple Builder Geordie Van Der Bosch.

This structure will be our most exciting build since Body&Soul started in 2010, one that marries architecture, design, sustainability and Purpose under one roof.

The Temple will be a place to bring together performers, thinkers, writers and public figures from the world of music, innovation and the arts: an immersive art piece and speaker stage by day and an exclusively programmed neon disco-beam dancefloor by night.


In 2019, we brought you the Soul Animals; 10 characters inspired by the Tarot

to remind us of the sanctity of daily life. Swipe through and discover who you might become

when set free from the confines of daily life.

Allow yourself to experience Festival as Ritual.




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